
That mix is why people find these products confusing. Variable annuities can offer tax-deferred growth and lifetime income features, but they also carry investment risk, layered fees, surrender charges, and a lot of fine print. This guide explains how they work, what they cost, how they compare with fixed annuities, and which questions to ask before buying.
Key Takeaways
- An insurer issues the contract, and your money goes into subaccounts you choose.
- Market results, fees, withdrawals, and riders all shape account value and income.
- Tax deferral is not tax elimination, and early withdrawals can trigger a 10% penalty.
- Fit depends on your goals, time horizon, liquidity needs, and the contract's actual costs.
What Is a Variable Annuity?
A variable annuity is a long-term contract funded with a lump sum, recurring payments, or both. The SEC's Investor.gov describes it as a contract between you and an insurer that works as an investment account, with a value that varies based on the options you select.
Returns are tied to those investments, not to a fixed interest rate.
Subaccounts vs. owning funds directly
Subaccounts generally resemble mutual fund portfolios, holding stocks, bonds, or other strategies. But you don't own the funds. You own an insurance contract that invests in them, and the insurer layers its own charges on top of the funds' expenses.
Account value, performance, and guarantees
Three things are easy to blur together:
- Account value: what your subaccounts are worth today, after fees.
- Investment performance: how the underlying portfolios did.
- Guarantees and death benefits: promises backed by the insurer's claims-paying ability, not by the market or the FDIC.
If the insurer runs into financial trouble, its ability to honor those promises could suffer.
How Does a Variable Annuity Work?
Accumulation phase
You allocate each purchase payment among the available subaccounts. Gains, losses, dividends, and expenses all change the contract value, and you can usually transfer between subaccounts.
Strong markets can lift your value. Declines can reduce it, unless a specific contract feature says otherwise.
Payout phase
When you're ready to take income, you generally have two broad paths:
- Withdrawals: you keep control of the money but get no guarantee against outliving it.
- Annuitization: you swap control of the investment for an insurer-backed income stream. According to FINRA's annuity guidance, that election is generally irrevocable.
If you annuitize, payout options can run for a set period, for your lifetime, or for the joint lifetimes of you and a spouse. Payments may be fixed or vary with investment performance. The amount depends on your age, account value, payout option, and contract terms.

Optional guarantees and market downturns
Optional living-benefit and death-benefit riders cost extra. They may promise lifetime withdrawals up to a set amount or a minimum death benefit.
Excess withdrawals can reduce those guarantees, and the riders generally don't shield your full account value from losses.
A hypothetical example
Assume $100,000 invested, split 60/40 between stock and bond subaccounts, with 1.5% in annual fees. These numbers are illustrative only, not predictions.
| Scenario | Assumed gross return, year 1 | Approx. account value |
|---|---|---|
| Rising market | +8% | $105,300 |
| Falling market | -15% | $83,300 |
Same allocation, very different outcomes. A death-benefit rider might protect beneficiaries in the second case, but you would still see the lower account value.
Taxes, Fees, and Withdrawal Rules
How variable annuities are taxed
Growth is tax-deferred, meaning you don't owe tax until you take money out. For nonqualified annuities, IRS Publication 575 applies earnings-first treatment: taxable earnings come out before your after-tax contributions, and the taxable part is ordinary income.
If you hold the annuity inside an IRA or 401(k), the account is already tax-deferred. The annuity wrapper adds no extra deferral benefit, so you pay for insurance and contract features instead.
Withdrawals before age 59½ can also trigger an additional 10% federal tax on the taxable portion. Exceptions include disability and substantially equal periodic payments. Your own tax situation can change the result, so confirm with a tax professional.
Common fees and expenses
Look for these in the prospectus and contract:
- Underlying subaccount expenses
- Mortality and expense (M&E) charges
- Administrative and contract fees
- Optional rider charges
- Surrender charges
Surrender charges generally apply during the first 5 to 7 years and often decline over time. Many contracts allow a limited portion of value to be withdrawn each year without a surrender charge. Terms vary by product, so check before you buy.
Fee evaluation checklist
Fees compound. An SEC 2018 bulletin compared two hypothetical $100,000 contracts, each earning 10% before expenses. After ten years, the contract with 1.75% annual fees plus a bonus was worth $229,780. The contract with 1.25% fees and no bonus reached $231,360. A small fee gap can outweigh a bonus.

Before signing:
- Add up the total annual cost and compare it with a comparable investment portfolio.
- Ask whether each rider fits your retirement plan.
- Request the prospectus and read the charges section.
No universal fee percentage exists, because costs differ by contract.
Variable vs. Fixed Annuities
| Factor | Fixed annuity | Variable annuity |
|---|---|---|
| Return | Contractually stated minimum interest | Depends on selected investments |
| Market risk | Payouts not affected by markets | Value can rise or fall |
| Principal protection | Backed by the insurer's guarantees | Loss of principal possible |
| Regulation | State insurance regulation | State insurance plus securities regulation |
| Liquidity | Surrender charges may apply | Surrender charges may apply |
Neither is automatically better. Neither is an FDIC-insured deposit, and both rely on the insurer's financial strength.
Choose based on your situation:
- Need predictable income? Fixed features may fit better.
- Comfortable with swings and a long horizon? A variable annuity offers more growth potential.
- Already have pensions or Social Security covering essentials? You may have room for market exposure.
- Might need the cash soon? Weigh surrender provisions carefully either way.

Benefits, Risks, and Who Might Consider One
Potential benefits
- Tax-deferred accumulation in nonqualified accounts
- Market-based investment options
- Optional lifetime-income features
- Possible death-benefit provisions
A variable annuity may suit a long-term investor who can tolerate volatility, holds adequate liquid savings, and wants to weigh insurance-based income features alongside other retirement assets.
Key risks and limitations
- Market risk and possible loss of principal
- Fee drag from stacked charges
- Surrender charges and withdrawal restrictions
- Complexity when comparing riders and guarantees
- Inflation risk, since a fixed payout can lose purchasing power over time
Don't treat a variable annuity as a short-term savings vehicle or an emergency fund. Guarantees are only as strong as the issuing insurer.
Decision checklist and professional guidance
Ask yourself:
- What retirement income gap am I solving?
- How much liquidity do I need?
- Which fees apply?
- What happens if I withdraw early?
- What are the investment options?
- What does each rider guarantee, and what does it exclude?
If you'd like help placing an annuity within a broader plan, Lewis & Associates Capital Advisors, LLC is an independent fiduciary advisory firm and registered investment adviser in North Carolina. Its annuity service reviews your entire portfolio to judge whether an annuity makes sense.
The firm doesn't issue annuities or guarantee performance. Its fiduciary duty covers investment advice only, not insurance or broker-dealer services, and insurance products pay commissions that can create a compensation conflict.
Bottom line
A variable annuity can serve some long-term retirement strategies. Judge it as a complete contract, covering investments, guarantees, fees, taxes, liquidity, and beneficiary provisions, not by its advertised return or income feature alone.
Frequently Asked Questions
How are variable annuities taxed?
Growth is tax-deferred. In nonqualified contracts, earnings are generally taxed first as ordinary income, then contributions come back tax-free. Withdrawals before 59½ may add a 10% penalty, so verify your own situation.
What is the average return on a variable annuity?
There isn't one. Results depend on your subaccounts, market conditions, fees, withdrawals, and contract features. No rate is guaranteed.
How do variable annuities work and how does market performance influence them?
You make payments, allocate them to subaccounts, and let them accumulate. Later you withdraw or annuitize. Market gains can raise value and potential income; losses can lower both.
What are the key differences between a fixed annuity and a variable annuity?
Fixed annuities offer contractually stated interest or income. Variable annuities offer investment flexibility and growth potential, but with market exposure, extra fees, and possible loss.
What is an annuity investment?
An annuity is an insurance contract designed to build funds, provide future payments, or both. It isn't a bank deposit and isn't FDIC-insured, and it works differently from an ordinary brokerage account.
What is the annuity period?
It can mean the accumulation period before income starts or the payout period after distributions begin. Check your contract's definitions.